TLDR;

Currency Alliance is a smart, simple, cost-cutting SaaS solution, designed to be the ultimate tool for Loyalty Managers in executing their day-to-day business.

About

Currency Alliance was created in 2015 as a pure B2B technology provider to enable easy connectivity with partners to issue, redeem, or exchange loyalty currencies at low cost between collaborating brands.

Mostloyalty programs work well for frequent customers, but few stand-alone programs are relevant for the majority of customers who engage with lower frequency. Collaborating with local or global partners enables customers to earn faster and have more choice for how they redeem.

CurrencyAlliance enables an API-first, SaaS platform that makes it easy to find new partners, establish commercial agreements, get access to consistent reporting and handle reconciliation/settlement services. Implementation takes only a few days with no up-front costs.

Selected partners can issue, redeem, or exchange loyalty points/miles via API, batch file reporting, manually, or via the Universal Points Terminal webapp - that operates in any browser at any retail location without the need to integrate with the Point-of-Sale.

Client categories

Airline, Hotel, Banks, Retailers

External Recognition

Global Footprint

Australia, UK, USA

Recent Wins

2021
Agoda/Booking
Tripadvisor
Dynata
Gulf Air
Oman Air
2020
Air France/KLM
Globe Telecom
Enterprise/Alamo
Icelandair
2019
Expedia
AirAsia
Melia Hotels
Lufthansa
Wyndham
2018
Avios
Air Arabia

Security Credentials

CCPA, GDPR

Team

Charles Ehredt
cehredt@currencyalliance.com
Co-Founder and CEO

Locations

Loyalty Solution Logo
Global
Loyalty Solution Logo
Australia
Loyalty Solution Logo
New Zealand

Categories

Loyalty Extension

Engagement

Verified

Page Author Headshot: Simon Rowles
Simon Rowles
May 14th, 2024