In-Depth Analysis of 212F


In the realm of business solutions, 212F stands out as a company that specializes in engaging and incentivizing people through various reward programs and strategies. This report aims to dissect and understand the operations, offerings, and market positioning of 212F, with a particular focus on its New Zealand operations accessible via their website,

Company Overview

212F operates primarily in the field of rewards and recognition, offering services that are designed to motivate and engage employees, customers, and channel partners. The company’s approach is rooted in the belief that proper incentives can drive behavior and contribute to the achievement of business objectives.

Services and Solutions

212F offers a range of services that include but are not limited to:

  1. Reward Programs: Implementing tailored reward programs that aim to incentivize performance and loyalty.
  2. Recognition Solutions: Creating recognition systems that acknowledge and celebrate the achievements of individuals and teams.
  3. Engagement Strategies: Developing strategies to enhance engagement among stakeholders, with a focus on driving results and fostering a positive culture.

Market Position and Differentiation

212F has positioned itself as a provider of comprehensive solutions that go beyond mere transactional rewards. Their emphasis on strategy and behavior change suggests a more nuanced understanding of motivation and engagement. This differentiates 212F from competitors who may offer more standardized, one-size-fits-all reward programs.

Critical Analysis

Upon reviewing the information provided by 212F’s New Zealand website, it is clear that the company is striving to deliver value through customized solutions. However, without concrete data on the efficacy of their programs, it is challenging to fully assess the impact of their services. It is crucial for companies like 212F to provide case studies, client testimonials, and performance metrics to substantiate their claims of effectiveness.


Based on the information available, it appears that 212F is a forward-thinking company that understands the importance of tailored incentive programs. Their focus on behavior change is commendable, as it aligns with contemporary theories of motivation that emphasize the need for intrinsic rewards. Nevertheless, in the absence of publicly available data on their website regarding the success rates of their programs, one must reserve a degree of skepticism about the quantifiable outcomes of their services.


212F presents itself as a company dedicated to driving engagement and performance through strategic reward systems. While their philosophy is sound, the lack of accessible empirical evidence on their website makes it difficult to conclusively determine the effectiveness of their solutions. For potential clients, this underscores the importance of due diligence and the need to request detailed case studies or performance metrics from 212F before engaging their services.


    . Accessed 29 May 2024.

Further Reading

Below is a list of ten root domains that provide additional context and information generally related to the services and market that 212F operates in:

  1. - Harvard Business Review, for articles on employee motivation and engagement.
  2. - Gallup, for research on workplace analytics and employee engagement.
  3. - Forbes, for insights on business strategies and leadership.
  4. - Reward Gateway, for information on employee engagement and reward solutions.
  5. - Incentive Federation Inc., for industry standards and practices in incentives.
  6. - WorldatWork, for resources on total rewards and recognition.
  7. - Society for Human Resource Management, for HR practices and trends.
  8. - Bersin by Deloitte, for in-depth research on HR and learning.
  9. - WorkStride, for information on channel incentives and employee recognition programs.
  10. - O.C. Tanner, for insights on employee recognition and culture.

Partner Insights

This section offers a detailed overview, crafted from information directly requested from our partners.


212F is the largest independent B2B loyalty & incentive program agency in New Zealand and Australia. We focus partnering with clients across any industry to change behaviour and address business pain points in measurable ways.With a comprehensive in-house offering located in Australia and New Zealand 212F provides in house services in key areas of strategic B2B loyalty and incentive program design, incentive software solutions, program management, customer support, tailored communications and B2B loyalty cohort segmentation as well as a diverse range of rewards.


Our core philosophy has been built on 3 pillars: Partnerships, Changing Behaviour, and a focus on the Strategy First, followed by adding the best reward to the mix. With a full in-house offer, we deliver services across four key areas of program design – software solutions, program management & communications and fulfilment of all reward types (catalogue – physical, digital, experience), prepaid Visa cards, and travel & events. By partnering with 212F, we will create measurable change and behaviours that will improve your business performance.

It is why we say we Think Strategy First, Rewards Second. As a group 212F manage more than $260 million in customer incentives, loyalty rewards, travel incentives and events per year, which is estimated to impact more than $16.5 billion in revenue for our B2B customers.Our local teams in New Zealand and Australia curate and deliver of all types of loyalty & incentive rewards for B2B programs;• merchandise rewards catalogues• gift cards both physical cards and digital gift cards• experiences• prepaid Visa gift cards (iChoose)• travel incentives• study tours and exclusive events• sustainable incentives and events through Koru Green

Client categories






Property & Real Estate



External Recognition

Global Footprint

Recent Wins


Air New Zealand

JA Russell


Mitsubishi Motors

Ingram Micro


PGG Wrightson


Plumbing Plus

Pirelli Tyres




Security Credentials



New Zealand


Loyalty Foundation