Amperity Launches Lakehouse CDP for Seamless Data Integration

Published:

May 27, 2024

Updated:

October 15, 2024

Amperity has introduced its Lakehouse CDP. Brands can share live data sets between a CDP (Customer data PLatform) and a lakehouse without the need for maintaining ETLs or copying data to save time and lowering costs. It addresses data quality and governance and allows brands to plug into a data lakehouse and utilise any combination of its offerings to optimise customer data operations.

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