"Baby Bunting Boosts Margins, Plans Retail Media with Loyalty Data"

Published:

July 1, 2024

Updated:

October 15, 2024

Baby Bunting's loyalty program's 800,000 active members produced more than 90% of its sales and bought 9 million items. It eliminated the spend and earn feature of the loyalty program in the fourth quarter to deliver 150 bps margin improvement. It's planning a Retail Media business based on its loyalty data. -

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