Coles and MYER: Loyalty Programs Key in Customer Budgeting

Published:

March 4, 2024

Updated:

October 15, 2024

Coles Group says nearly all customers are budgeting their food buying and using loyalty offers to manage their costs. Their research found a growing cohort of customers willing to switch supermarkets in pursuit of value. MYER's matching of last year’s record sales was underpinned by its loyalty program.

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