Starbucks Closes Odyssey NFT Loyalty Program Launched in 2022

Published:

March 19, 2024

Updated:

October 15, 2024

Starbucks's Odyssey loyalty program extension in its Starbucks Rewards program launched in 2022 was closed on Friday. It was the most widely reported Web3 and NFT play in loyalty (and perhaps anywhere in mainstream commerce).

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