5M Engage with CBA's Yello Program
Explore how 5 million Commonwealth Bank customers engage with Yello, reaping $40 million in rewards as preferences evolve. Join 8.5 million active users benefiting.
August 18, 2024
Commonwealth Bank's 'Yello': A Summary of Engagement and Success
Since its launch last year, the Commonwealth Bank initiative 'Yello' has seen significant engagement, with approximately 5 million customers participating in the bank-wide program. Out of these, 700,000 customers have reaped the benefits, receiving a collective Au$40 million in discounts, cashback, and prize draws during the span from November 2023 to June 2024.
The Yello offers adapt continually to reflect shifting customer preferences, underscoring the program's responsiveness. Notably, the bank reports having 8.5 million monthly active customers.
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