7-Eleven AU Expands, Focus on Fuel
7-Eleven Australia, under new ownership, aims to expand its network and drive customer loyalty, leveraging fuel sales in partnership with Velocity Frequent Flyer.
December 14, 2023
Simon Rowles
Founder, CEO
The Importance of Fuel to 7-Eleven Australia's Business Strategy
Fuel plays a crucial role in the business operations of 7-Eleven Australia, especially as a partner of Velocity Frequent Flyer. By offering fuel services, 7-Eleven Australia sees an effective means to attract a higher customer base and enhance loyalty across various product categories.
Expansion Plans Under New Ownership
With the acquisition by new owners, there is an ambitious plan to accelerate the expansion of the 7-Eleven store network in Australia more rapidly than in other countries where the brand is present.
