AA Seeks Head of Loyalty
The AA is hiring a Head of Loyalty focused on enhancing member engagement and implementing a more member-centric strategy.
March 21, 2024
Simon Rowles
Founder, CEO
AA Announces Recruitment for New Position: Head of Loyalty
The Automobile Association (AA) is seeking to appoint a Head of Loyalty whose main objective will be to "transform loyalty, relevancy, and engagement" amongst their vast base of 1.1 million members. This role signifies a strategic shift towards a more member-centric approach, emphasizing the importance of personalizing member experiences and enhancing member satisfaction.
