ACCC Probes Data Use in $133B Market
ACCC inquiry leader says supermarkets utilize loyalty data for promotions, gaining an edge in the $133 billion sector.
March 10, 2024
ACCC Inquiry Overview
The head of the ACCC's investigation into the supermarket industry, currently valued at $133 billion, has highlighted a significant insight into the operational tactics of major players in this sector. The focus is primarily on how promotions and discounts are not merely random bargains but are strategically crafted using loyalty data.
It was notably pointed out that, "Businesses that are able to collect and utilize the greatest amount of data about each of us and our purchasing patterns have a competitive advantage." This statement underscores the importance of data analytics in shaping business strategies and consumer experiences in the supermarket industry.
