AIA NZ Vitality Hits 60K Users

AIA NZ's Vitality program reaches 60K members, accumulating 79B steps and issuing $7.3M in rewards, including Airpoints and vouchers.

April 13, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Insurer AIA NZ's Vitality loyalty program now boasts 60,000 members. These members have collectively recorded 79 billion steps and completed 17,404 health checks. The program has distributed $3.9 million in weekly active benefit rewards. Additionally, members have redeemed $3.4 million in rewards, which include Air New Zealand Airpoints and Woolworths Supermarkets vouchers.