Amanda Bardwell New CEO of Woolworths

Amanda Bardwell, head of loyalty and e-commerce at Woolworths, to become CEO in September, signaling a shift towards a data-driven focus.

February 25, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Leadership Change at Woolworths Group

Amanda Bardwell, currently leading loyalty and e-commerce, is set to become the CEO of Woolworths Group in September.

Market Dominance

Woolworths, alongside Coles Group, commands 65% of Australia's $133 billion grocery market.

Strategic Focus

WaveStone Capital comments on the appointment, indicating Woolworths' shift towards a data-driven approach.