Amperity Launches Lakehouse CDP

Amperity launches Lakehouse CDP, enabling brands to streamline data integration and enhance quality without ETLs, reducing costs and optimizing operations.

May 27, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Amperity Launches Lakehouse CDP

Amperity has unveiled its innovative Lakehouse CDP, a new offering that enables brands to seamlessly share live data sets between a Customer Data Platform (CDP) and a lakehouse. This capability eliminates the necessity for maintaining Extract, Transform, Load (ETL) processes or copying data, thereby saving time and reducing costs.

The Lakehouse CDP enhances data quality and governance, providing brands the opportunity to integrate with a data lakehouse and utilize any combination of its services. This integration aims to optimize customer data operations effectively.