ANZ's Cashrewards Acquires Little Birdie

Cashrewards Acquires Little Birdie

Cashrewards, a subsidiary of ANZ, has announced the acquisition of the shopping deals platform Little Birdie. Little Birdie, which received an initial investment of Au$30 million from Commonwealth Bank in 2021, temporarily halted its operations in May of this year.

Little Birdie's History and Future Plans

Founded by the creators of Catch, Little Birdie faced suspension shortly after its launch. Plans are currently underway to relaunch the Little Birdie website and mobile application, targeting the Black Friday & Cyber Monday sales event in November. The broader vision includes integrating Little Birdie into Cashrewards to provide a cohesive shopping experience.

About Cashrewards

Cashrewards, serving over 2 million members, employs 202 staff and will incorporate several former Little Birdie personnel into its team.

The Catch Background

Catch, similar in its founding, was acquired by Wesfarmers OneDigital in 2019 for $230 million. Despite recent losses amounting to $1 million in the last half of 2023, and ongoing speculation about its future under Wesfarmers, Catch remains active, recently appointing a senior executive from adidas.

Stay Updated with Loyalty Central

Loyalty Central | Australia, part of Ellipsis & Company, offers expertise in loyalty programs. To stay informed on the latest in the loyalty market, including updates similar to this story, you can sign up here for their monthly update.