APAC CDP Market Doubles in 2 Years
Forrester reports rapid growth in APAC's CDP market, with revenues doubling in two years and expansions by Lexer, Capillary, and global vendors like Adobe.
February 18, 2024
Forrester's Research on Customer Data Platforms in Asia Pacific
Forrester's analysis highlights a significant uptick in the adoption of Customer Data Platforms (CDPs) across the Asia Pacific region. From a modest beginning, the average revenue from CDPs has seen a doubling in the past two years.
Regional Developments
Local vendors are actively incorporating CDPs into their business models. Notable examples include Lexer from Australia, transitioning from a focus on social media monitoring, and Capillary Technologies from Singapore, which is integrating a CDP into its existing loyalty programs.
Expansion of Global Vendors
Internationally recognized CDP providers are also expanding their footprint in the APAC market. Established players like SAS, Treasure Data, and Twilio continue to see growth in the region. Meanwhile, newer entrants such as Adobe and Salesforce are leveraging cross-selling strategies to capture market share.
