Audi Values Loyalty in Australia
Audi emphasizes customer loyalty in Australia, where diverse car choices abound, focusing on its unique Audi Drive Experience program for engagement.
November 24, 2023
Audi's Unique Market Strategy in Australia
Unlike other markets, Australians have a wider array of car brands to choose from. This variety makes customer loyalty particularly significant for brands like AUDI AG Australia. Rather than focusing solely on sales, this company emphasizes the importance of customer loyalty.
AUDI AG Australia has successfully cultivated a large community within its Audi Drive Experience program. This initiative, exclusive to Australia, boasts 40,000 opted-in and engaged members.
Perks of the Audi Drive Experience
The program offers a variety of special events to its members. These include exclusive food and beverage experiences, and the opportunity to participate in track days. Uniquely, track days are not limited to Audi owners but are also open to non-owners by invitation, broadening the experience's appeal and accessibility.
