Australia Loyalty Market April Update

We have a monthly "just the facts" Australian loyalty market update newsletter. April's edition is coming out soon! You can sign up here.

In our March edition, we covered the following topics:

• Wesfarmers OneDigital: There are 9.4 million active Flybuys members, 3.7 million active members in Priceline's Sister Club (out of a total of 8.6 million), and Bunnings has 1.1 million PowerPass members.
• Kogan.com: The Kogan First loyalty program grew by 110%, with 60% of Kogan's sales coming from 466,000 loyalty members. Overall, Kogan has 3 million customers, with loyalty membership growing by 15% and generating Au$ 22.7 million in revenue, doubling last year's figure.
• Woolworths Group: The head of loyalty and e-commerce will become its CEO in September. The company's in-store price ticketing is now platform-driven across 1,000 stores, issuing 16 million tickets a week and supporting member-based pricing for Everyday Rewards.
• Qantas Loyalty: Reported an Au$ 270 million profit for the half-year, targeting a full-year profit of Au$ 800 million to Au$ 1 billion by 2030. In the past 6 months, 2 million reward seats were redeemed, and they are exploring a monthly subscription model for the pay-as-you-go Qantas Club.
• Health insurance loyalty: In the past 10 years, AIA Vitality’s rewards program members have taken 420 billion steps, completed 100,000 health checks, and visited partner gyms 3.9 million times. Medibank Live Better rewards members have redeemed over $10 million in rewards in the first half of this financial year.
• Loyalty platforms: ASX-listed restaurant loyalty provider TASK, with clients like Starbucks and McDonald's, is set to be acquired by US-based PAR Technology for Au$ 288 million. Accenture Song has acquired the Melbourne-based martech consultancy The Lumery, and Digital Alchemy has acquired Salesforce consulting shop AFDigital - now renamed Xenai Digital.
• Singapore Airlines Kris+ app: With 100,000 downloads in Australia and about 100 participating businesses in Sydney and Melbourne, the app offers users up to three miles for every dollar spent. Australia is home to the second-largest base of KrisFlyer members outside Singapore.

For more details and to stay updated, make sure to subscribe.