Australia Loyalty Report 2024

2024 Australian Loyalty Insights: 84% of Australians are in retail loyalty programs, with 63% satisfaction and an average NPS of 9. Discover more in the comprehensive report.

June 19, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Australian Loyalty Association 2024 Loyalty Insights Report

The 2024 Loyalty Insights Report by the Australian Loyalty Association, which analyzed 44 retail loyalty programs, reveals that 84% of Australians are enrolled in at least one retail loyalty program. Additionally, 63% of the members express satisfaction with their programs. Notably, the average Net Promoter Score (NPS) among these programs is 9, reflecting positive customer feedback. This report is recognized as the largest and most detailed of its kind within Australia.

About Loyalty Central | Australia

Loyalty Central | Australia operates under Ellipsis & Company, known for their expertise in loyalty programs.

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