Australian Loyalty Market Map 2023
Discover the inaugural Australian Loyalty Solutions Market Map this January, detailing over 100 options for loyalty managers. Email simon.rowles@ellipsisandco.com to be included.
December 19, 2023
Inaugural Australian Loyalty Solutions Market Map - January Release
We're excited to announce the production of the inaugural Australian Loyalty Solutions Market Map this January. This comprehensive map will assist loyalty managers in navigating the ever-expanding landscape of over 100 loyalty solutions available in Australia — a significant increase from just a handful five years ago.
International Influence in the Australian Market
New international players are making a strong impact in the Australian market. UK-based Eagle Eye is now managing loyalty programs for Woolworths Group, while USA-based Marigold serves Bakers Delight. Additionally, Datamine and Annex Cloud are providing their services to Freedom Furniture and multiple Australian companies, respectively.
Local Innovations
Australian loyalty providers are not standing by idly either. Innovations include the acquisitions by Gratifii Limited of Hachiko, Neat Ideas, and Spend Less, alongside TASK's acquisition of Plexure.
Domestic Dominance in Card-linked Offers
The card-linked offers and cashback category is particularly strong among Australian locals. Notable companies in this space include PokitPal and Loyalty Now, with Super-Rewards recently rebranding to Grow My Money and Loyalty Boomerang to Covalent API.
Get Featured in the Market Map
If you are a loyalty solution provider and wish to be included in this pivotal resource, please make sure to reach out by emailing simon.rowles@ellipsisandco.com.
