Australian Retailers Eye Loyalty Programs
56% of Australian SME retailers consider loyalty programs amidst concerns over financial prospects and consumer spend, per ARA and American Express study.
November 10, 2023
Small to Medium-Sized Australian Retailers and Loyalty Programs
According to research from the Australian Retailers Association (ARA) and the American Express Small Retail Index, 56% of small to medium-sized Australian retailers are considering implementing loyalty programs. This consideration comes as a strategic response to current market conditions.
Retailers' Financial Concerns
The same study reveals that 55% of these retailers are worried about their financial prospects. This concern is primarily due to declining consumer spending and increasing wage costs, challenges that are impacting their ability to sustain and grow their businesses in a competitive market.
