Australians Wary of Retail Data Sharing
"New report reveals 60% of Australians wary of sharing data with retailers; top loyalty programs include Woolworths, Coles, and Amazon Prime."
June 20, 2024
The Australian Loyalty Association's retail loyalty report, conducted in partnership with Power Retail, reveals that 60% of Australians are hesitant to share their personal data with retailers. This reluctance has spiked following several recent data breaches. Moreover, 81% of Australians now show a preference for email communications, rather than SMS, due to rising concerns over scams.
The survey highlights top-ranked loyalty programs including Woolworths Supermarkets Everyday Rewards, Coles Group Flybuys, MYER One, Amazon Prime, Priceline Sister Club, MECCA Brands Beauty Loop, and SEPHORA Beauty Pass.
Loyalty Central | Australia, a division of Ellipsis & Company known for their expertise in loyalty, offers further insights. To receive a monthly loyalty market update from Loyalty Central, which provides a concise summary of all relevant news including the findings from this report, sign up at https://lnkd.in/gmQUU6KF.
