Baby Bunting Profit Rises; New Plan
"Baby Bunting sees a rise in profit margins by 180 basis points after overhauling its loyalty program. New program set for design and testing in H2 FY2025."
August 20, 2024
Baby Bunting Financial Update
Baby Bunting, once valued at more than Au$800 million, has struggled financially. However, there has been a recent improvement with its gross profit margin now up by 180 basis points. This increase has been largely driven by the removal of its failed spend and earn structure in its loyalty program.
There are ongoing developments for a new loyalty program, with requirements focusing on design and testing scheduled for the second half of FY2025.
About Loyalty Central
Loyalty Central, based in Australia, operates as a unit of Ellipsis & Company. Recognized as experts in the field of loyalty programs, they offer innovative solutions and insights.
To stay updated with the latest developments and insights in the loyalty market, including summaries of important news like this update from Baby Bunting, sign up here for Loyalty Central's monthly loyalty market update.
