Baby Bunting Revamps Loyalty Plan
Baby Bunting's loyalty program, with 800,000 members, drives over 90% of sales. The program's recent tweak aims for a 150 bps margin boost, with future plans for a Retail Media business.
July 1, 2024
Simon Rowles
Founder, CEO
Baby Bunting's loyalty program, with its 800,000 active members, accounted for over 90% of its sales, with these members purchasing 9 million items. In the fourth quarter, the program's spend and earn feature was eliminated, resulting in a 150 bps margin improvement. Additionally, plans are underway for a Retail Media business leveraging loyalty data.
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