Bain Boosts Virgin Loyalty Plan
Bain invests up to $20M in Virgin Australia's Velocity, enhancing platforms and expanding partners like DiDi and AGL, tripling SME memberships.
April 23, 2024
Simon Rowles
Founder, CEO
Bain's Investment in Virgin Australia's Loyalty Programs
Bain has invested between $15 million and $20 million in upgrading loyalty platforms for the Virgin Australia frequent flyer program, Velocity Frequent Flyer, since the Covid pandemic.
New Platform Integrations and Partnerships
The upgraded loyalty platform now includes connections with new partners such as DiDi and AGL.
Expansion of Virgin Australia Business Flyer
Their SME program, Virgin Australia Business Flyer, has seen a tripling of its membership since the onset of Covid.
