bp Joins New AA Rewards Program
bp joins Countdown in AA Smartfuel's new rewards program set to launch on Feb 1, enhancing member benefits significantly.
September 13, 2023
AA Smartfuel and bp Join Forces with Countdown Supermarkets
AA Smartfuel partner bp announced today its collaboration with Countdown Supermarkets to join the new Woolworths Everyday Rewards program. This initiative, set to replace Onecard on the 1st of February next year, promises to provide multimillion-dollar increases in rewards for its members.
Evolution of Discount Offers
Countdown has revealed that existing price discounts will transition to Member Price deals, a comeptitive strategy initially pioneered by Tesco and recently introduced in Australia by Woolworths, the parent company of Countdown.
Introduction of Boosts
The program will also feature the introduction of Boosts, proven successful in Australia, which will allow members to double the current value they receive from their rewards.
