Businesses Adapt to Inflation
Inflation challenges businesses to innovate loyalty strategies, says BDO Australia, shifting from traditional discounts to rewarding customer actions and using data-driven offers.
April 13, 2024
Simon Rowles
Founder, CEO
Inflationary pressures are pushing businesses to think hard about how to retain their customer base, according to analysis by BDO in Australia. Traditional loyalty approaches, such as discounts and promotions, are being augmented by some retailers. These retailers are rewarding actions beyond the purchase and tailoring offers based on their data.
