CBA Expands Loyalty Services
Commonwealth Bank expands services beyond banking with x15ventures, focusing on tech innovation to enhance loyalty among its 15 million customers.
December 6, 2023
Simon Rowles
Founder, CEO
Commonwealth Bank's Strategic Expansion
Commonwealth Bank is expanding its scope by creating a fully integrated loyalty and services business. This initiative aims to transcend traditional banking by not only retaining customers but also cross-selling to them and attracting more into its expanding walled garden.
The bank's innovative approach involves leveraging technology to build customer loyalty. This is being implemented through its investment arm, x15ventures, focusing on tech innovations to engage its 15 million retail and business customers more deeply.
