CBA Expands Yello to SMEs

Commonwealth Bank expands its Yello loyalty program to include SMEs, offering discounts on business purchases after a successful trial.

June 18, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Commonwealth Bank Expands Yello Loyalty Program

Commonwealth Bank is extending its Yello loyalty program to include small and medium businesses, allowing them to benefit from special offers and discounts on business-related purchases. Having completed a trial run, the bank now plans to implement the program across its business banking sector.

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