CBA Yello: $400M Incentives Plan
Commonwealth Bank's Yello loyalty program now available to 8 million customers, offering $400M in incentives with 75 partners including Airbnb and Amazon.
November 30, 2023
Commonwealth Bank Introduces Yello Loyalty Program
Commonwealth Bank has launched its extensive bank-wide loyalty program, Yello, to all 8 million of its customers. Annually, customers will benefit from a shared incentive pool worth $400 million.
Program Goals and Benefits
The primary commercial objective of the Yello loyalty program focuses on enhancing payments and securing digital primacy. Currently, the initiative boasts a partnership network of 75 businesses which include prominent names such as Airbnb, Amazon, The Good Guys, MYER, and THE ICONIC. These partners contribute to funding exclusive offers available within CBA’s proprietary platform.
Upcoming Features
Looking forward, Commonwealth Bank plans to expand Yello’s features to include travel components by collaborating with Hopper. This partnership aims to develop enriched travel experiences directly within the CBA application.
