CBA Yello Aims for Retail Growth
Commonwealth Bank leverages Yello loyalty program to attract new business banking clients in retail, offering prime app placement and co-funded deals.
November 30, 2023
Simon Rowles
Founder, CEO
Commonwealth Bank's Yello Loyalty Program
Commonwealth Bank's Yello loyalty program is strategically targeting new business banking customers in the retail sector. Participants are afforded superior placement for their offers within the CBA app. This initiative follows the model set by Afterpay, whose Shop Directory search function ranks as the second most used in many fashion retail sectors, trailing only Google.
Current CBA Retail Partners
- Disney Plus - offering $30 cashback
- Amazon
- Coles Group
- Chemist Warehouse
- JB Hi-Fi
- THE ICONIC - offering a 25% discount
- Menulog
- Uber
To enhance the appeal of these offers, CBA is also co-funding some of them along with the retail partners.
