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CBA's Yello Hits 8M Users, Expands

Discover Commonwealth Bank's Yello loyalty program, now one of Australia's largest with 8M customers and 175 offers from 75+ brands.

November 30, 2023

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Commonwealth Bank's Yello loyalty program, now serving 8 million customers, has become one of the largest in Australia. It features up to 175 different offers from more than 75 brands.

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