CDPs Hit Gartner's Trough
Gartner reports CDPs hit a low in expectations, facing competition from major cloud providers and likely consolidation among vendors.
February 25, 2024
Simon Rowles
Founder, CEO
State of Customer Data Platforms
Current Position: Customer Data Platforms (CDPs) are currently positioned in Gartner's Trough Of Disillusionment.
Market Perception: Marketers view CDPs primarily as a foundational element—the plumbing—of technology stacks, rather than a central workspace.
Future Predictions: Gartner anticipates a market consolidation, resulting in a few mega-vendors dominating the space.
Competitive Challenges: CDPs face significant competition from cloud data infrastructure providers such as Snowflake, Google, and AWS.
