City Beach: 10% Back on SAP
City Beach Australia's loyalty program, powered by SAP Emarsys, rewards members with 10% back on purchases, increasing average order values by 10%.
November 13, 2023
Simon Rowles
Founder, CEO
The City Beach Australia loyalty program operates using SAP's Emarsys platform. Through this program, customers receive 10% of their expenditure back as rewards. Additionally, there is a noticeable increase in the average order value, with a 10% rise observed between loyal and non-loyal customers. Furthermore, the loyalty cards are designed to be conveniently added to mobile wallets.
