Coles, MYER Highlight Loyalty Value

Coles observes increased budgeting among shoppers, who are open to switching stores for better deals. MYER sustains strong sales via its loyalty program.

March 4, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Coles Group Observes Budget-Conscious Shopping Habits

Coles Group has noted that almost all of its customers are now budgeting their food purchases and actively using loyalty offers to control their expenses. The company's studies indicate that there is an increasing number of customers ready to switch supermarkets to find better deals.

MYER Maintains Strong Sales Through Loyalty Program

MYER has managed to match its record sales figures from the previous year, a success largely supported by its robust loyalty program.