Coles Shoppers Embrace Savings
Amid rising prices, Coles Group reports an increase in cost-conscious shoppers utilizing loyalty points, bulk buying, and frozen meals, particularly among families and young adults under 34.
September 26, 2023
Simon Rowles
Founder, CEO
Savvy Shoppers Emerge Amidst Rising Prices
With increasing prices, savvy shoppers at Coles Group are turning to various strategies to manage their budgets. These consumers are extensively researching prices, utilizing loyalty points, opting for frozen meals, and making bulk purchases to maximize their savings.
Key Shopping Trends Among Different Demographics
Families and individuals under the age of 34 are particularly keen on leveraging loyalty programs to stretch their dollars further. This indicates a shift toward more cost-effective shopping habits among younger shoppers.
