Coles Tests New Loyalty Plan

Coles Group launches Coles Plus Saver in Victoria and Tasmania, offering 10% off monthly shops, double Flybuys, and targeted deals, competing with Woolworths' popular Everyday Extras.

March 26, 2024

A photo of the author - Simon Rowles
Simon Rowles
Founder, CEO

Coles Group Trials New Subscription Service

Coles Group is currently testing a new subscription service named Coles Plus Saver, which closely resembles the Everyday Extras program by Woolworths Supermarkets. This new service is exclusively available in Victoria and Tasmania. It features several benefits including 10% off on one shopping trip per month, double Flybuys points, and targeted offers to its subscribers.

Woolworths’ Everyday Extras Program Achieves Recognition

The Everyday Extras offering, operated by Woolworths and managed through Eagle Eye, has successfully enrolled over 200,000 members. It has been shortlisted for the prestigious International Loyalty Awards, set to take place in Dubai this coming April.