Dan Murphy's App Loyalty Offers Boost Sales
Dan Murphy's sees significant increase in monthly app users through their My Dan's loyalty program, thanks to personalized offers such as Appy Deals and targeted prompts, resulting in a potential 29% rise in sales. Learn more here.
Loyalty offers in Dan Murphy's My Dan's loyalty program
According to a recent report from The Sydney Morning Herald, Dan Murphy's "Appy Deals" have been highly successful in increasing monthly app users by more than double. This is thanks to the personalized offers made through the app, including prompts, deals on a customer's frequently purchased item, or offers on a similar product. These tailored offers have resulted in a 29% cent increase in sales for the popular liquor retailer.
To read more about Dan Murphy's successful use of loyalty offers, check out the full article here.
