Dan Murphy's boosts loyalty program perks
Dan Murphy's loyalty program, My Dan's, boosts member discounts and personalized offers for its 5.4 million active members, resulting in 80% higher spending per transaction. Endeavour Group also launches the pub+ loyalty program for its hotels business. Share prices fall for the retail giant.
Simon Rowles
Founder, CEO
Dan Murphy's My Dan’s loyalty program has increased its member discounts and personalised offers for its 5.4 million active loyalty program members. Program members spend 80% more per transaction than non-members. Endeavour Group (owner of Dan Murphy's) recently launched the pub+ loyalty program in the hotels side of its business.
