News

Dan Murphy's: 80% Sales by Members

Dan Murphy's loyalty program members drive 80% of transactions and 90% of sales, showcasing strong customer loyalty and engagement.

February 11, 2024

Simon Rowles

Founder, CEO

Dan Murphy's Loyalty Program Impact

Loyalty program members at Dan Murphy's, a popular liquor retailer, play a significant role in the company's financial success. These members are responsible for 80% of the transactions and 90% of the sales.

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