Dan Murphy's Loyalty Drives 90% of Sales
Discover how Dan Murphy's My Dan’s loyalty program, with 5.4 million active members, drives 90% of sales, and learn about Endeavour Group's new Pub+ loyalty strategy.
August 11, 2024
Loyalty Program Impact at Dan Murphy's
The My Dan’s loyalty program at Dan Murphy's, featuring 5.4 million active members, remarkably contributes to 90% of the sales. Personalized messaging to these customers results in a spending increase to 1.2 times the average.
Endeavour Group, the parent company which separated from Woolworths Group in 2021, operates 266 Dan Murphy’s stores and 1,435 BWS liquor stores. Endeavour has initiated a similar loyalty strategy in its hotels sector with the launch of the Pub+ program, aimed at enhancing customer experience across its 354 licensed venues.
About Loyalty Central | Australia
Loyalty Central | Australia, a division of Ellipsis & Company, specializes in loyalty program consultancy and management.
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