David Jones Enhances Loyalty Program
David Jones to launch new loyalty program and retail media business, following Nordstrom's lead and focusing on premium shoppers. Investment in technology and digital strategy with help from NAB resources.
David Jones to Invest in New Loyalty Scheme
David Jones, a major Australian retailer, has announced plans to invest in a new loyalty scheme in order to better connect with its customers. The company's recently established retail media business, David Jones Amplify, is following the successful model of Nordstrom and targeting premium shoppers.
In addition to the new loyalty program, David Jones is also investing in technology for personalization and has brought on resources from NAB to drive its digital strategy. This move is in line with the company's goal of transforming the retail experience for its customers.
Source: Forbes Australia
