News

David Jones Eyes $35M in Ad Sales

David Jones leverages its 3.6M member Rewards program in its new Retail Media venture, aiming for $35M annual revenue, competing with giants like Woolworths and Coles.

March 27, 2024

Simon Rowles

Founder, CEO

Department store David Jones claims 3.6 million members in its David Jones Rewards program, with over half having made a purchase in the last year. The company's six-month-old Retail Media business is aiming for an annual revenue of $35 million by leveraging loyalty data. Supermarkets such as Woolworths Group and Coles Group lead the Retail Media sector, generating revenues of $550 million and $250 million respectively.

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