News

Diana Sinclair Talks Loyalty

Diana Sinclair discusses My Dan's program's success, with 5.2M active members and an 80% scan rate, on Let's Talk Loyalty and Loyalty TV.

May 27, 2024

Simon Rowles

Founder, CEO

Interviewer: Carly Neubauer

Guest: Diana Sinclair, Dan Murphy's

Programs: Let's Talk Loyalty and Loyalty TV

Topic: The My Dan's Program

Details: The program boasts 5.2 million active members out of a total base of 8 million, achieving an impressive scan rate of 80%.

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