News

Ex-CEO Debunks Dan's Success

Former Woolworths boss criticizes Dan Murphy's MyDan's loyalty program success amid poor sales and market share loss.

September 28, 2023

Founder, CEO

Former Woolworths Group boss criticizes the purported success of the Dan Murphy's MyDan's loyalty program. He labeled the claims as “baloney”. Questioning the effectiveness of the program, he asked, "If the loyalty program was so successful, why were Dan Murphy’s same-store sales so poor and why were they losing market share?"

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