Flybuys Hits 9M Members, Leads Retail Media
Discover how Flybuys, with over 9 million members in 80% of Australian households, harnesses first-party data as retail media gears up to hit $2.8 billion by 2027.
March 9, 2024
Simon Rowles
Founder, CEO
Flybuys: A Major Player in Australian Retail Media
Flybuys, a prominent loyalty program, boasts over 9 million active members, encompassing 80% of Australian households. Lauren Dulhunty, who heads the media division Unpacked by Flybuys, highlighted the strategic advantage in the current digital marketing landscape, stating, As Google continues to work on deprecating third-party cookies, our access to first-party deterministic data is the biggest superpower.
This powerful tool is crucial for retail media, which is on track to reach a market value of $2.8 billion in Australia by 2027.
