News

Gratifii & EML Gift Card Deal

Gratifii partners with EML to distribute digital gift cards and share rewards content in Australia’s booming $6.3B gift card market.

March 20, 2024

Simon Rowles

Founder, CEO

ASX-listed enterprise loyalty provider Gratifii Limited has partnered with EML. This collaboration involves Gratifii distributing EML's customer-branded digital prepaid gift cards, as well as enabling EML to access Gratifii's extensive rewards content, which includes offerings from 250 suppliers.

The Australian gift card market, which was valued at US$ 6.3 billion in 2022, is experiencing a compound annual growth rate of 11%.

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