Growth in Wesfarmers Loyalty Programs
Explore the growth in loyalty programs with 9.4M Flybuys, 3.7M Priceline, and 1.1M Bunnings members, plus new OnePass benefits including Officeworks partnership.
February 18, 2024
Simon Rowles
Founder, CEO
There are now 9.4 million active members in Flybuys, 3.7 million (of a total of 8.6 million) in Priceline's Sister Club loyalty program and 1.1 million Bunnings PowerPass members. Active members are those who have activity in the last 12 months.
Wesfarmers OneDigital's OnePass has expanded its partnerships to include Officeworks and InstantScripts. They have also introduced new benefits such as earning 5 times the Flybuys points, express click and collect, and a 365-day change of mind returns policy.
