News

Guzman y Gomez $2.2B IPO Plan

Guzman y Gomez targets a AU$2.2 billion float, plans to quintuple Australian locations over 20 years, leveraging its loyalty program.

June 5, 2024

Simon Rowles

Founder, CEO

Founded 18 years ago, Guzman y Gomez Mexican Kitchen is looking to a Au$2.2 billion float. Its loyalty program is a key plank of the plan to increase its Australian store count five times in the next 20 years.

Loyalty Central is a unit of Ellipsis & Company https://lnkd.in/gDHxDxPD - the loyalty experts.
Sign up here for Loyalty Central's monthly loyalty market update, a "just the facts" summary of all the news (including this piece) https://lnkd.in/gmQUU6KF

August 23, 2024

Qantas Adds Stampix Reward

August 22, 2024

Rebel Sport Defers $7.7M Revenue

August 22, 2024

Loyalty Sales Surge at Super Retail

August 22, 2024

Yello Adds Concert Pre-Sales

August 22, 2024

MyMaccas: 58B Points Redeemed

August 20, 2024

AUR Partners with Lobyco for 5 Years

August 20, 2024

Virgin Australia's Key 2023 Figures

August 20, 2024

Flybuys Adds Swaggle, QuiteLike

August 20, 2024

Baby Bunting Profit Rises; New Plan

August 18, 2024

ShopBack NZ Expands, Teams with Westpac

August 18, 2024

Endeavour Launches Pub+ Program

August 18, 2024

Apple Opens iPhone Payment Options

August 18, 2024

5M Engage with CBA's Yello Program

August 17, 2024

Antler Funds FitFlo's Tech Growth

August 13, 2024

Air New Zealand Expands Sharing

August 13, 2024

Genesis: 25M Free Power Hours

August 13, 2024

JB Hi-Fi Buys 75% of e&s for $48M

August 12, 2024

Air NZ Expands Loyalty Program

August 12, 2024

Asia Pacific Awards Entry Open

August 12, 2024

Asia Pacific Loyalty Awards Open

August 11, 2024

Air NZ Updates Loyalty Program

August 11, 2024

Dan Murphy's Loyalty Drives 90% of Sales

August 11, 2024

Myer Profit Forecast: $50M-$54M

August 11, 2024

TWC Integrates Loyalty App

August 11, 2024

Raiz Invest Hits $23M Revenue

August 8, 2024

NAB Goodies Delivers $1.2M Cash Back

August 8, 2024

Rex Airlines Updates Loyalty Program

August 6, 2024

ANZ's Cashrewards Acquires Little Birdie

August 1, 2024

Rex Frequent Flyer Points Frozen

July 30, 2024

New Plan to Cut Card Fees by $250M

July 30, 2024

NZ Loyalty Program Landscape 2023

July 30, 2024

iGoDirect Adds Visa to Wallets

July 30, 2024

Rex Airlines Nears Financial Ruin

July 29, 2024

Z Energy's Sharetank Turns 5

July 29, 2024

Virgin, Air NZ Propose Alliance

July 29, 2024

Kogan First Hits 502K Subscribers

July 29, 2024

Lightspeed Unveils New Loyalty Feature

July 29, 2024

Sacha Laing New CEO of Adore

July 29, 2024

New ShopBack Challenge Feature

July 29, 2024

Freedom Australia Enhances Loyalty Program

July 29, 2024

Global Retail Media Growth Stats

July 29, 2024

New Shoe Loyalty on Omneo

July 18, 2024

Honda Extend: 8-Year Warranty

July 17, 2024

Petstock Joins Woolworths Rewards

July 16, 2024

CORA Expands, Buys Kognitiv Tech

July 16, 2024

MYER-Premier Merger Grows Loyalty

July 12, 2024

Macquarie Ends Qantas Rewards

July 11, 2024

Qantas New Monthly Lounge Plan

July 10, 2024

Cora Acquires Kognitiv Loyalty Units

July 10, 2024

SAP Endorses Emarsys-Annex App

July 7, 2024

POLITIX Revamps Loyalty Program

July 4, 2024

Slyp Launches Go Rewards App

July 4, 2024

CBA App Adds Car Buying Tool

July 4, 2024

CBA Launches App Travel Service

July 3, 2024

Raiz Launches Auto Cashback

July 3, 2024

Myer Aims to Expand Loyalty Program

July 2, 2024

Shippit Expands to New Zealand

July 2, 2024

Qantas Points Spike Post-Launch

July 2, 2024

ABA: $1.5B on CDR, 0.3% Usage

July 1, 2024

MYER Loyalty Key in Premier Bid

July 1, 2024

Myer One Adds 374K Members

July 1, 2024

MYER's Bid for Premier Boosts Sales

July 1, 2024

NAB Enhances CRM with AI Hub

July 1, 2024

POLITIX Launches New Loyalty Cloud

July 1, 2024

Australian Red Cross Rewards 130K

July 1, 2024

Endeavour Unveils New Pub+ Plan

July 1, 2024

NAB Card Adds Lounge Benefit

July 1, 2024

Virgin's Velocity Hits 11M Members

July 1, 2024

Baby Bunting Loyalty Hits 800K

July 1, 2024

Baby Bunting Revamps Loyalty Plan

June 28, 2024

IncentiaPay Names New CEO

June 27, 2024

Westpac Introduces Pay with Points

June 26, 2024

Qantas Enhances NZ Rewards Program

June 25, 2024

Status Match: Loyalty & Flying Blue

June 23, 2024

Prezzee’s U.S. Fraud Crisis: A Costly Hit

June 20, 2024

NAB Goodies Cashback Offer

June 20, 2024

Loyalty Now Earns ISO 27001:2022

June 20, 2024

Australians Wary of Retail Data Sharing

June 20, 2024

Australia Banks Boost Loyalty with RTIM

June 20, 2024

Antavo Joins Braze Alloys Program

June 19, 2024

Hello Clever Launches Instant Cashback

June 19, 2024

Westpac Launches Pay With Points

June 19, 2024

TravelPay Agents Earn 65M Qantas Points

June 19, 2024

Australia Loyalty Report 2024

June 19, 2024

Westpac Expands Points Usage

June 18, 2024

2023 NZ Loyalty Market Update

June 18, 2024

CBA Expands Yello to SMEs

June 18, 2024

Commonwealth Expands Yello Program

June 18, 2024

Qantas Completes TripADeal Buyout

June 12, 2024

Medibank Faces $21.5T Fine Risk

June 11, 2024

Dough Getters Hits 1M Members

June 11, 2024

Bink Fintech Shuts Down Amid Challenges

June 11, 2024

Woolworths Expands Rewards NZ-AU

June 11, 2024

Goldman Sachs Invests in CarltonOne

June 11, 2024

SkyCity Appeals $33M Tax Ruling

June 11, 2024

Eagle Eye Powers New Pub+ Plan

June 6, 2024

Air NZ Revamps Airpoints Program

June 6, 2024

Woolworths Expands Rewards Program

June 6, 2024

Air NZ Adjusts Airpoints Value

June 6, 2024