News

Kathmandu Adds AllTrails Trial

Kathmandu enhances its Out There Rewards program, offering free AllTrails app trials to premium members, with duration based on membership level.

January 24, 2024

Simon Rowles

Founder, CEO

Kathmandu's Loyalty Program Enhances Member Benefits

Kathmandu's loyalty program, known as Out There Rewards, now includes an exciting new benefit for its premium members—a free trial of AllTrails's popular hiking app. Members who are enrolled at different levels of the program will receive varying durations of trial access:

Level 1 Members: 3-month trial
Level 2 Members: 6-month trial
Level 3 Members: 12-month trial

This strategic enhancement leverages the significant role that loyalty members play in the company's revenue, contributing to 70% of total sales.

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