News

Kogan Targets Amazon with FIRST Plan

Kogan.com highlights Kogan FIRST membership, now $129/year, as essential to compete with giants like Amazon and Temu. Subscribers reach 472,000; product range expands from 50,000 to 50 million.

May 3, 2024

Simon Rowles

Founder, CEO

Kogan.com Announces Key Strategy Against Rivals

Kogan.com believes its Kogan FIRST membership is crucial to compete with major online shopping platforms like Amazon, Temu, and Wish. The membership, which has been recently raised to $129 annually, boasts 472,000 subscribers.

Further intensifying the competition, Kogan launched its own marketplace in 2019 to take on giants like Amazon, eBay, and Catch. Kogan claims, "The number of unique products has gone from 50,000 to 50 million."

More details can be found on their LinkedIn page: Visit Kogan LinkedIn

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